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Ortho Europe
Ortho Europe provide a range of paediatric footwear, inlays and supports is aimed at Orthotic Practitioners and Physiotherapists working within Paediatric Clinics.
The challenge
To re-launch the FitzKidz footwear product range into the European market along with a range of paediatric supports.
The solution
We updated the look and feel of the FitzKidz brand, produced sales support material enabling the sales force to generate leads and enquiries within a highly competitive market. This was combined with the creation of exhibition display materials, delivery of appropriate product photography and the production of high-quality product brochures.
The results
PMD delivered consistent branded material across a number of items to assist the field sales team to explain the product offering to paediatric specialists. This achieved an incredible 500% month on month increase in sales during the launch and market share continues to increase.
The endorsement
“PMD got under the skin of the product and helped deliver
consistency of all material resulting in a superb set of sales
support material which has delivered a significant sales and
market share increase.”
James Lyons, Director - Ortho Europe.
