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The Weston Group
The Weston Group are a privately owned business communications company specialising in telecomms, CRM, data and network systems.
The challenge
To explain a complex communications offering to a conference audience whilst driving leads among a wide-ranging group of IT decision makers.
The solution
A co-ordinated marketing campaign to drive attendance via email marketing, direct mail and telemarketing. Ensuring synergy in brand collateral across all channels.
The results
A well-attended conference, which generated added-value to Weston’s brand, positioning and awareness, supported the company in contributing to a flow of qualified sales leads.
The endorsement
“PMD have worked very closely with our sales and management
team to deliver our business objectives which generated a very
successful response to and from our conference.”
Craig Owens, Sales and Marketing Director - The Weston Group
